Why do I have made this
sentence..??
Yes
I am talking about the way how I became brand loyal to Colgate.
Brand loyalty
is the tendency of some consumers to continue buying the same brand of goods
rather than competing brands. Consumers become
committed to a single brand and make repeated purchases over time. Loyal customers will consistently purchase products from
their preferred brands, regardless of convenience or price.
I
do not like to prefer any other brands when it comes to toothpaste. I like to
use the Colgate strong teeth or cavity protection toothpaste. But if it's not
available I may be compromised to use any other Colgate flavor. But if I don't
get Colgate product in the shop I don't think twice. I just come back or I will
go to any other shops in finding of Colgate toothpaste. Now if in any situation
where I’m not able to get Colgate I really miss the taste and the freshness
given by Colgate toothpaste. Soon after I get back I do brush my teeth with
Colgate again to get that satisfaction.
To conclude, every market should not only focus on
marketing their product but they should also build loyal customers. The main
thing in every business is customer, and marketer need to keep in mind that one’s
a customer is lost, he is lost forever. So marketer need to concentrate on
customer needs and make customer as a loyal customer. So every business depends
on how loyal customers are towards a particular brand or product.
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